Search Icon

Kids Not Consumers

 

Add your voice and help reduce advertising to children

Few parents can have failed to notice that our planet is in peril and that young people face more and more challenges to their wellbeing. A key driver of these twin crises is consumerism, our 'buy, buy, buy' culture is recklessly promoted as the route to happiness, self-worth, and popularity. Excessive consumption is also putting pressure on our planet which puts our children's future at risk.

 

But our young people are kids, not consumers. We need to challenge the drivers of consumerism that pressure young people to buy far more than they need.

 

That’s why Global Action Plan is campaigning to end the practice of serving targeted online adverts to children, and we want parents to help us shape it.

 

To help this campaign get off the ground, we’re asking parents, guardians and teachers to share their experiences and concerns related to any issues around:

 

  • Excessive screen time
  • Advertising
  • Harms caused to children and teenagers through being online


These stories will be used to influence government and big tech companies, to ensure that online platforms used by children and teenagers are not prioritising their own profits at the expense of children and teenagers’ wellbeing.

 

Your stories as a parent/guardian are vital in achieving this.

 

Please share your story with us through this short online survey:

 

take Survey

 

Global Action Plan is committed to bringing people together to highlight the impacts of advertising on children and teenagers and demand change.

 

We want to engage anyone interested in children/teenager’s online lives. That could include parents, teachers working with distracted or unhappy students, or perhaps doctors seeing rising mental ill-health or physical inactivity.

 

If you would like more information about getting involved, or know someone who would, please leave your details below.

 

Subscribe

 

By providing your email and clicking the subscribe button, you will sign up to our Kids Not Consumers mailing list to be kept up to date with the latest information on this campaign. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at [email protected]. We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use MailChimp as our marketing automation platform. By clicking submit on this form, you acknowledge that the information you provide will be transferred to MailChimp for processing in accordance with their Privacy Policy and Terms.

 

To read more about our work addressing the damage caused by consumerism on young people, check out the #Idontbuyit campaign.