Search Icon

Kids Not Consumers


Add your voice and help reduce advertising to children

Few parents can have failed to notice that our planet is in peril and that young people face more and more challenges to their wellbeing. Driving these twin crises is consumerism; our ‘buy, buy, buy’ culture recklessly promoted as the route to economic success and personal happiness.


But our young people are kids, not consumers, and the stark reality is that unless consumerism itself is challenged, efforts to restore the natural world and repair our children’s happiness will stall.


That’s why Global Action Plan is campaigning to end the practice of serving targeted online adverts to children, and we want parents to help us shape it.


To help this campaign get off the ground, we’re asking parents, guardians and teachers of children aged 12 and under to share their experiences and concerns related to online advertising. If this is you, please fill out our short survey: 


take Survey


If your kids are 13 or over, we still want you to be part of the conversation.


Global Action Plan is committed to bringing people together to highlight the impacts of advertising on children and demand change.


We want to engage anyone interested in children’s online lives. That could include teachers working with distracted or unhappy students, or perhaps doctors seeing rising mental ill-health or physical inactivity.


If you would like more information about getting involved, or know someone who would, please leave your details below.





By providing your email and clicking the subscribe button, you will sign up to our Kids Not Consumers mailing list to be kept up to date with the latest information on this campaign. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at [email protected]. We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use MailChimp as our marketing automation platform. By clicking submit on this form, you acknowledge that the information you provide will be transferred to MailChimp for processing in accordance with their Privacy Policy and Terms.


To read more about our work addressing the damage caused by consumerism on young people, check out the #Idontbuyit campaign.