The price of love? Valentine's Day in the UK in 2017 was a £987million industry, £69million of which was spent on flowers.  There's no denying that Valentine's Day doesn't come cheap. Last year in the UK, it was an almost billion pound industry. Of this, £69million was spent on flowers, and £19million spent on pets. The pressure to spend money on stuff has an environmental cost too, as water, resource extraction and chemical/toxic pollution are all environmental by-products of Valentine's Day  HOW TO FIX IT? We can make a difference by changing what we give as gifts for Valentine's Day. You could promise to spend time, make a gift or buy an experience instead of 'stuff', helping both your pocket and the planet! Check out our suggestions of alternative Valentine's gifts here.  https://www.globaldata.com/uk-consumers-spend-almost-1-billion-valentines-gifts-2017/  Buckingham, K. (2016). What Are the Environmental Costs of Valentine’s Day Flowers? Retrieved March 1, 2017, from http://www.wri.org/blog/2016/02/what-are-environmental-costs-valentines-day-flowers For full citations, check out our References page.