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What is surveillance advertising, why is it relevant to kids, what is the problem and why is it relevant to the planet?

Online content promoting sexist views is on the rise. Often packaged up with aspirational lifestyle goals and pseudo self-help material, it amplifies a negative and narrow view of masculinity that promotes being rich, powerful, in great shape and in control of others. And it’s being aimed at young teen and tween boys.

We need to stop scammers harming our children. We're calling on our Government to make the internet safe by design. Help us by urging your local MP to stand up for our kids.

The rise in body confidence related mental health issues is linked to harmful content on social media. It is the algorithms which drive us towards darker and darker content because this makes more money from advertising. But it doesn’t have to be this way, social media could be designed differently.

You can help prevent scammers taking advantage of young people by joining Global Action Plan's campaign.