Respect our remarkable natural world Over 150 species of animals and plants go extinct every day . Instead of protecting life-sustaining Planet Earth, people around the world are contributing to the degradation of entire ecosystems and triggering mass ecocide of animals and plants . Thousands of years ago, at the dawn of agriculture, humans, their pets and animals they raised for food only made up a tiny 1% of all land animals. By the time we reached 2000, this number had grown to 97%. Today, that number is closer to 98.5% . Protecting the natural world is important for the simple reason that we are entering the sixth mass extinction, and we're driving it. HOW TO FIX IT: Respect our remarkable natural world. By spending more time outside, re-wilding, the more feelings of empathy will grow towards others, animals, plants and the living world [4,5].  WWF, 2017  Williams et al., 2015  Smil, 2011  Zhang et al., 2014  Broom, 2017 For full citations, check out our references page.