Over 150 species of animals and plants go extinct every day [1].

Instead of protecting life-sustaining Planet Earth, people around the world are contributing to the degradation of entire ecosystems and triggering mass ecocide of animals and plants [2]. Thousands of years ago, at the dawn of agriculture, humans, their pets and animals they raised for food only made up a tiny 1% of all land animals. By the time we reached 2000, this number had grown to 97%. Today, that number is closer to 98.5% [3]. Protecting the natural world is important for the simple reason that we are entering the sixth mass extinction, and we're driving it.

HOW TO FIX IT: Respect our remarkable natural world.

By spending more time outside, re-wilding, the more feelings of empathy will grow towards others, animals, plants and the living world [4,5].

[1] WWF, 2017

[2] Williams et al., 2015

[3] Smil, 2011

[4] Zhang et al., 2014

[5] Broom, 2017

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