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Supercharging climate conversations among young people: A guide for the media
(19/04/22)

9 out of 10 young people care about the climate crisis but only a third are talking about it with their friends, according to Virgin Media O2‘s research in partnership with Global Action Plan.

There are major barriers preventing young people from speaking up about their climate concern, including a lack of diverse or relatable role models; a misconception that their peers don‘t care as much as they do; and conversations about climate change feeling overwhelming.

The tips and tactics in this guide are designed to help the media engage young people with the climate conversation.

Download the media guide