Flickers of the Future
A movement which works with young creatives to help us imagine a more sustainable future.
The way that we depict the future plays a critical part in how it unfolds. A more sustainable future would be kinder to the planet but would also allow us to live in a way which would make us happier.
The environmental movement needs more positive content, too often we talk about the damages caused by our high carbon lifestyle with doom and gloom prophesies of post-apocalyptic outcomes. We would all be more motivated to change our behaviour in the here and now if we understood how much better it would be for all of us to live in a more sustainable future.
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77% of 16-34 year olds in the UK would like to see environmental issues included in drama programmes on TV more than they currently are.
76% of 16-34 year olds in the UK are worried that environmental issues are not getting enough exposure on TV since the onset of the Coronavirus
88% of 16-34 year olds in the UK say environmental issues are important to them
*Global Action Plan commissioned Opinium to poll 16-34 year olds in the UK. The research, carried out between 26 June- 7 July 2020, polled 1,053 16-34 year olds, of which 50% were 16-24 and 50% were 25-34 years old.
If you work in the TV or creative industry and would like to take a lead on redefining environmental content which tells a more human story of a positive future, please email [email protected] to book a meeting.
Flickers of the Future is funded by the KR Foundation