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Kids Not Consumers


Add your voice and help reduce advertising to children

Few parents can have failed to notice that our planet is in peril and that young people face more and more challenges to their wellbeing. A key driver of these twin crises is consumerism, our 'buy, buy, buy' culture is recklessly promoted as the route to happiness, self-worth, and popularity. Excessive consumption is also putting pressure on our planet which puts our children's future at risk.


But our young people are kids, not consumers. We need to challenge the drivers of consumerism that pressure young people to buy far more than they need.


That’s why Global Action Plan is campaigning to end the practice of serving targeted online adverts to children, and we want parents to help us shape it.


To help this campaign get off the ground, we’re asking parents, guardians and teachers to share their experiences and concerns related to any issues around:


  • Excessive screen time
  • Advertising
  • Harms caused to children and teenagers through being online

These stories will be used to influence government and big tech companies, to ensure that online platforms used by children and teenagers are not prioritising their own profits at the expense of children and teenagers’ wellbeing.


Your stories as a parent/guardian are vital in achieving this.


Please share your story with us through this short online survey:


take Survey


Global Action Plan is committed to bringing people together to highlight the impacts of advertising on children and teenagers and demand change.


We want to engage anyone interested in children/teenager’s online lives. That could include parents, teachers working with distracted or unhappy students, or perhaps doctors seeing rising mental ill-health or physical inactivity.


If you would like more information about getting involved, or know someone who would, please leave your details below.




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To read more about our work addressing the damage caused by consumerism on young people, check out the #Idontbuyit campaign.