Global Action Plan, the charity which co-ordinates Clean Air Day, with our partners Opinium, have commissioned the first UK wide Clean Air Public Insight Tracker (CAPIT).

CAPIT provides information on public awareness and attitudes to air quality and how the public are modifying their behaviour to protect themselves. It is a regular quarterly source of insight which communicators can rely on.

It is vital that an accurate and up to date understanding of public awareness, attitudes and behaviours changes is at the heart of all public information interventions. We must let the public guide us as to their level of concern, how they have responded to the advice they have been given and the resources they would find most useful.

CAPIT began in 2018 and has been running quarterly since then. All CAPIT data is publicly available and can be downloaded below. If you are interested in using it for your organisation and would like more information, please contact us.

Related content