OUR VISION IS OF A GREEN AND THRIVING PLANET, WHERE PEOPLE ENJOY THEIR LIVES WITHIN THE LIMITS OF THE EARTH’S RESOURCES.


Our vision has remained largely the same since our formation in 1993. Since then huge steps have been made towards it:


- Massive advances in science and technology from manufacturing efficiency to clean energy production and drought-resistant crops, should pave the way for the step changes we need.
- Political will has been publically voiced with commitment to the Sustainable Development Goals by 193 countries. This will now needs to turn to action.
- And public awareness is high with major series like Blue Planet and Planet Earth bringing the attention of environmental issues to the masses – in fact in a recent survey, the environment ranks in the top 3 concerns voiced by young people.


Despite all this progress we are still living well beyond our means. To achieve our vision all this potential needs to put into action. To do this we believe a focus on a better life for all of us is key – the “fun” part of our vision.


Read more about our mission.