Global Action Plan (GAP) is delighted to be partnering with the Met Office to deliver an air quality outreach programme for adults and children.
The World Health Organization (WHO) and the UK Government recognises that air pollution is the largest environmental health risk we face today. It causes heart and lung diseases and may even contribute to mental health issues. Every year, air pollution is estimated to contribute towards up to 36,000 deaths each year in the UK.
This project will play an important role in communicating information about air quality to the public through the creation and dissemination of trustworthy, accessible, and impactful science-based materials.
Crucially, the programme seeks to understand the needs and circumstances of key groups –including people with health conditions- to better tailor and communicate messages about air pollution.
On top of being co-designed with the audience, the project will also build on the UK’s air quality research and be guided by a panel of academics to ensure the most credible and latest research findings are incorporated into the materials.
Sonja Graham, CEO of Global Action Plan, says: “Air pollution is a public health crisis and needs to be treated as such. There is no doubt that in the UK, poor air quality is not being taken seriously enough. We are thrilled to partner with the Met Office to create credible and accessible public health information that has been informed by the audience we are trying to reach. We hope projects like this will further accelerate action on air pollution and act as a springboard for a more concerted effort from all tiers of government.”