WE’RE ON A MISSION TO TACKLE OUR THROWAWAY CULTURE AND THE HARMFUL EFFECT IT HAS ON THE WELLBEING OF EACH OF US AND OUR LIVING WORLD.

With the help of innovative partners and funders, we plan to support 10 million young people to RE-CLAIM what success means to them, RE-INVENT their relationship with stuff and REINSTATE their rights and voices as citizens and conscious customers to drive a happier, healthier future for themselves and the planet.  

THE ISSUE WE WANT TO ADDRESS
Excessive consumption and our increasingly “throw-away” culture is a critical, yet underserved, sustainability and mental health issue.

With success traditionally defined by what we earn and what we own, our quest for success through accumulating ever more stuff is resulting in the pollution and destruction of natural habitats all over the world. Every year we consume 60% more resource than the planet can sustain as industry tries to meet growing demand for the latest consumer trends.

To top it all off, having all of this stuff isn’t even making us happy. Mental health issues in young people have more than doubled in the last 30 years, and materialistic values coupled with pressure to consume from advertising and electronic media use have a lot to answer for in this worrying trend.

Read more about the these issues and the evidence in our Scary Stats hub

THE CHANGE WE WANT TO SEE

Change is already afoot. We are seeing increasing numbers of young people buck the consumeristic treadmill and RE-CLAIM what success means for them. These pioneers want healthy bodies and minds, a great social life and a fulfilling job they enjoy. They are more interested in collecting great experiences than “stuff” - and new technology and growth in the sharing economy is helping them RE-INVENT how they live and work. They are concerned about the environment and their impact on others and are demanding to REINSTATE their rights to quality products that don’t cost other people or the earth (literally!).


If we are to radically change consumption patterns for the future, actively involving young people is key. At GAP, we are now focusing our combined expertise in activating young people and behaviour change to support a better living movement to tackle this systemic issue.


Read more about these changes in The Movement hub


(See references for data and sources of the trends/stats eluded to)