Only 1% of the materials that have gone into producing the stuff we buy are still in use six months after sale [1].

Currently, the quicker the global population grows in size and appetite, the more water, land, energy, nutrients, and minerals is transformed into waste [2]. The planet simply cannot replenish resources at the rate that that they are used and dumped, yet humanity depends on resources being readily available to survive [3].

HOW TO FIX IT: Give our planet a break and let it replenish the stocks that sustain us

Questioning the need for a new item before buying it is important. Choosing the most environmentally-friendly option, and sharing, exchanging, and leasing instead of buying new are all good alternatives.

For items that are no longer in use, ensuring a circular economy of materials by upcycling, selling or recycling the item is much better than binning it.

[1] Hawken et al., 1999

[2] Daly and Farley, 2011; EU Commission, 2011

[3] Rockström et al., 2009; IATP, 2012; Henckens et al., 2016

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