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I-spy: the billion-dollar business of surveillance advertising to kids

(04/05/21)

In May 2021, we published I-Spy: the billion-dollar business of surveillance advertising to kids, based on new research by the New Economics Foundation. This provided a robust policy platform for our campaign. We have exposed Meta’s duplicity which restricts advertisers’ ability to target teens while quietly using their internal algorithms to ‘optimise’ kids’ ads. We have also uncovered dangerous ‘trap ads’ on YouTube that lure pre-schoolers to violent video games.

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