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Big Tech's Dirty Secret

(01/12/22)

Global Action Plan has released a new report, written by barrister and digital rights expert Susie Alegre, outlining how the core business model of companies like Meta, Twitter, Google and TikTok is one of the biggest obstacles to climate action. In Big Tech's dirty secret we look into how although many in the climate movement will be aware of the enormous energy use and emissions associated with the industry, Big Tech’s growing energy use is just the tip of the iceberg. Big Tech’s business model is entirely reliant on advertising. 97% of Meta’s income comes from ad revenue, so it’s hardly surprising that everything about the platform is geared towards maximising people’s exposure to ads.

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