VolSchools: 10
Students: 195
Locations: Across England and Wales
Partners:  the Packaging Federation, the Industry Council for research on Packaging and the Environment (INCPEN), the Waste-Resources Action Programme (WRAP)Kent Resource Partnership and the Food and Drink Federation

The challenge

The average UK family throws away £700 of good food and drink every year. 195 student champions aged 11-14 took on the challenge of creating innovative campaigns to demonstrate how packaging can be used to stop this waste.

How we helped

Fresher for Longer, part of the UK’s national Love Food Hate Waste campaign, gave students in 10 secondary schools across England and Wales the chance to tackle food waste in their own school communities. During the 12 week programme, the students learnt how packaging protects food on its journey from field to fork and the role that packaging can play in reducing food waste.

Global Action Plan delivered a series of food waste workshops, allowing students to participate in hands-on activities and interactive food waste team games. The students were further supported by employee volunteers which were provided by the eight packaging companies that were partners in the programme. Armed with their new knowledge, the student teams designed and implemented their own behaviour change campaigns. The result was an array of creative, fun and impactful campaigns from inspired pupils who could well go on to be the green leaders of tomorrow. 

A special mention

Fresher for Longer was a competition - and Alfreton Grange Arts College most impressed the judges with their winning campaign.  

Other schools commended for their magnificent efforts were The Warwick School and All Saints Catholic Academy. Ousedale School won the Love Food, Hate Waste award for their innovative video.


Fresher for Longer was a collaboration between Global Action Plan, the Packaging Federation, the Industry Council for research on Packaging and the Environment (INCPEN), the Waste-Resources Action Programme (WRAP)Kent Resource Partnership and the Food and Drink Federation, to highlight the role that packaging can play in reducing food waste. 

Each of the 10 schools have been sponsored by a local packaging company or organisation. 

School Local packaging company or organisation
Alfreton Grange Arts College-Derbyshire Sealed Air
All Saints` Catholic School- Nottinghamshire Metalbox Benevolent Fund
Ashfield School- Nottinghamshire Metalbox Benevolent Fund
Carleton Community High School-Yorkshire  LINPAC
Carlton Community College- South Yorkshire Ardagh Group (Glass)
Cowbridge Comprehensive School- Wales DS Smith
Joyce Frankland Academy- Essex DS Smith
Kettering Buccleuch Academy- Northamptonshire RPC Group
Ousedale School- Buckinghamshire Nampak Plastics
The Warwick School- Surrey  Alexir

As well as providing financial support to enable the school(s) to participate, these companies supported the programme through providing 25 STEM Ambassador employee volunteers


    • Over 195 students across 10 schools were trained on our bespoke sustainability and food waste course leaving them well placed to continue the battle against food waste. 
    • Through a total of 27 initiatives and campaigns, the students showed how packaging can help reduce food waste.
    • Students have reached over 50,000 people with the Fresher for Longer message including classmates, teachers, families and even local businesses and local government.

Students said the programme taught them:

    • The environmental, social and financial impacts of food waste.
    • How to change behaviours to prevent food being wasted.
    • How to work as a team and develop products to help cut food waste.
    • How to measure the impact of food waste in our community and the impact of their projects in changing behaviours.

Want to know more?

Lubna Edwards, Director, Sustainability & Partnerships at Sealed Air, shares her thoughts on sponsoring one of the participating schools.

Read the blog now