A study commissioned by Global Action Plan provides insight into what the next generation of eco-conscious young audiences want to see on screen.
76% of 16-34 year olds in the UK are worried that environmental issues are not getting enough exposure on TV since the onset of the Coronavirus
77% of 16-34 year olds in the UK would like to see environmental issues included in drama programmes on TV more than they currently are.
88% of 16-34 year olds in the UK say environmental issues are important to them
*Global Action Plan commissioned Opinium to poll 16-34 year olds in the UK. The research, carried out between 26 June- 7 July 2020, polled 1,053 16-34 year olds, of which 50% were 16-24 and 50% were 25-34 years old.
The new figures come as a new industry event is announced by the Royal Television Society and Global Action Plan, who have partnered to host a webinar ‘Making A Drama Out Of A Crisis’ in conversation with Richard Curtis CBE and industry experts on Thursday 1st October 2020 from 5-6.30pm.
The RTS virtual event on 1 October will aim to offer new insights into what youth audiences want to watch and introduce fresh creative talent who are already articulating this content. The online session will be headlined by Richard Curtis CBE and showcase five young filmmakers from the Flickers of the Future initiative.
Supported by albert, the authority on environmental sustainability for film + TV from BAFTA, the event calls for the UK industry to reflect on how it can support young creative voices to be heard as part of a fresh restart for the world of TV, as well as for the planet. Flickers of the Future is funded by the KR Foundation.
Richard Curtis CBE says:
“It’s clear that young people haven’t lost sight of the urgent need to address climate change despite the global pandemic. And quite rightly as the climate emergency is central to the solutions to so many of our problems.
The TV industry is going to be absolutely key to combatting climate change. I’d like to see commissioners respond to the concern of young viewers by placing the environment at the heart of the work they’re commissioning.
It’s undeniable that the climate emergency is going to dominate the next ten years, so I think for TV not to deal with it would be mad.“
Theresa Wise, CEO of the Royal Television Society says: “The RTS is passionate about issues of conservation and sustainability. We are therefore delighted to be involved in this important initiative – which will use young people and the power of our industry to raise awareness and inspire the right sorts of change.”
Aaron Matthews, Head of Industry Sustainability at albert said: “It's critical that our content illustrates the impact our food choices, shopping habits, transport decisions and personal relationships have on the environment. It's no longer acceptable for the science to tell us we need to change our way of living whilst our Film and TV content continue to promote an unsustainable lifestyle. This isn't about finding new climate touch points that don’t exist, but rather removing blinkers and letting the climate reality flood in. We're excited to see how initiatives like Flickers for the Future will help the next generation of creatives to bring the climate into their content and help inspire positive change.”
Charlotte Ashby, Head Of Production at Carnival Films says: “We are working with Flickers of the Future because we share the aims of this fantastic initiative – to nurture young writers taking on the issues of climate change and to get these compelling stories to the widest audience possible. The message is loud and clear, it is time for mainstream TV to give the mic to young talent to help change the content we make and the way we make it, in order to challenge norms and shape narratives that can motivate action on the climate crisis. We need their voices, imagination and humour as we look for positive visions of a future we can live and thrive in.”
Making a drama out of a crisis, with special guest Richard Curtis: Commissioning content that inspires sustainable futures
Thursday 1st October 2020 from 5-6.30pm
Flickers of the Future is funded by the KR Foundation