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Parents Against Pressure


Add your voice and help reduce advertising to children

No parent can have failed to notice that our planet is in peril and that young people’s wellbeing is declining. Driving these twin crises is consumerism; our ‘buy, buy, buy’ culture recklessly promoted as the route to economic success and individual happiness.


The stark reality is that unless consumerism itself is challenged, efforts to restore the natural world and repair our children’s happiness will stall.


Consumerism is driven by many powerful forces, none more so than advertising and, increasingly, the murky world of targeted online ads.


Children are particularly vulnerable to advertising. That’s why Global Action Plan is planning a campaign to end the practice of serving targeted adverts to children, and we want parents to help us shape it.


Kids today spend far more time on Youtube, Snapchat, Instagram and other social media sites than watching TV. But unlike TV, there are no limits to the volume or frequency of online ads. Rules meant to prevent the harvesting of kids’ data are also widely flouted.


This new reality for children has emerged without societal consent or effective regulation. Virtually no rules exist to apply to what is an enormous and growing part of children’s daily lives. We don’t think that’s OK, and we’re determined to change it. 


To help this campaign get off the ground, we need parents of children aged 12 and under to share their experiences and concerns related to online advertising. If you are a parent of children in this age range and would like to support the campaign, please fill out our short survey: 


take Survey


Global Action Plan is committed to bringing people together to highlight the impacts of advertising on children and demand change.


We want to engage anyone interested in children’s online lives. That could include teachers working with distracted or unhappy students, or perhaps doctors seeing rising mental ill-health or physical inactivity.


If you would like more information about getting involved, or know someone who would, please leave your details below. 





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To read more about our work addressing the damage caused by consumerism on young people, check out the #Idontbuyit campaign.