Search Icon


Clean Air Public Insight Tracker (CAPIT)

Air pollution is the single greatest environmental risk to our health. The premature deaths, ailments and lost working days caused by air pollution are well documented. Like other major health risks it can lead to concern, anger, frustration and fear when the issue comes to light. These emotional responses cannot be controlled, but should be addressed. People should not need to live with concern and fear when their actions can mitigate the risk. Nor should people have frustration and anger welling up inside them when there are steps they can take to improve the situation.


The December 2018 CAPIT survey gave us some key insight:

  • People do not know who to turn to for advice, and primarily think of road traffic when they think of air pollution.
  • People partially believe that they can affect air pollution levels, whilst adoption rates of new technologies are promising but more established ways to cut pollution are not close to universal adoption.
  • Adoption of electric vehicles and access charges for heavily polluting vehicles are the most supported actions that government and business can take.