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Clean Air Public Insight Tracker (CAPIT)

It is vital that an accurate and up to date understanding of public awareness, attitudes and behaviours changes is at the heart of all public information interventions. We must let the public guide us as to their level of concern, how they have responded to the advice they have been given and the resources they would find most useful.

Global Action Plan, the charity which co-ordinates Clean Air Day, with our partners Opinium, have commissioned the first UK wide Clean Air Public Insight Tracker (CAPIT) which will provide information on public awareness and attitudes to air quality and how the public are modifying their behaviour to protect themselves. CAPIT will be a regular quarterly source of insight which communicators can rely on.

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