Build Back Cleaner Air
Our Build Back Cleaner Air report, based on primary social research and secondary scientific data over the lockdown period, presents evidence for government, local authorities, and campaigners to build back cleaner air more urgently than ever.
Off the back of the report, we have created downloadable tools and assets to help the clean air movement, active travel groups and national and local governments best utilise its key findings. We hope our guidance will equip you to effectively engage the decision makers, businesses and the public in making the urgent case for clean air.
The key outcomes of the report are threefold:
- There is a link between environmental health and infectious disease - air pollution is more important than ever as it is a cause of underlying health conditions that can make people more susceptible to detrimental health outcomes from COVID-19.
- Heightened salience of air pollution - the public now consider clean air more important than ever and want to see central and local government and businesses invest more urgently in tackling air pollution than before the COVID-19 crisis.
- Willingness to change - the public have embraced new low air pollution behaviours, such as walking, cycling and working from home, and want to keep doing them.
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Awareness raising on changes in air pollution
To create awareness of changes in air quality and campaign against air pollution in your local area we have created three images you can use to draw attention to times when pollution is good and times when it is poor. You can use any of these as posters in the form of separate images or as a set, if you have the capability to adapt them on a manual basis to the current pollution situation. They can also be used as social media graphics on a similar basis.
Please head to our forecasting section on the Clean Air Hub to find your air pollution level.
- If the air quality is 1-3 use the “good” image
- If air quality is between 4-6 use the “moderate” image
- If the air quality is between 7-10 use the “bad” image
Facebook/Instagram stories
Link between environmental health and infectious disease
Useful for: Clean air campaign groups, national and local government. Use these if you want to campaign: for a green recovery, the health impacts of air pollution, better tackle coronavirus and social justice.
Heightened public awareness of air pollution
Useful for: Clean air campaign groups, active travel groups, national and local government. Use these if you want to campaign: a green recovery, low emission traffic measures and social justice.
Public willingness to change
Useful for: Clean air campaign groups, active travel groups, national and local government. Use these if you want to campaign: for a green recovery, for the implementation of “school streets”, for low emission traffic measures and social justice.
