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Build Back Cleaner Air

Our Build Back Cleaner Air report, based on primary social research and secondary scientific data over the lockdown period, presents evidence for government, local authorities, and campaigners to build back cleaner air more urgently than ever.

 

Off the back of the report, we have created downloadable tools and assets to help the clean air movement, active travel groups and national and local governments best utilise its key findings. We hope our guidance will equip you to effectively engage the decision makers, businesses and the public in making the urgent case for clean air.

 

The key outcomes of the report are threefold:

  • There is a link between environmental health and infectious disease - air pollution is more important than ever as it is a cause of underlying health conditions that can make people more susceptible to detrimental health outcomes from COVID-19.
  • Heightened salience of air pollution - the public now consider clean air more important than ever and want to see central and local government and businesses invest more urgently in tackling air pollution than before the COVID-19 crisis.
  • Willingness to change - the public have embraced new low air pollution behaviours, such as walking, cycling and working from home, and want to keep doing them.

 

Downloadable Tools

Awareness raising on changes in air pollution

 

To create awareness of changes in air quality and campaign against air pollution in your local area we have created three images you can use to draw attention to times when pollution is good and times when it is poor. You can use any of these as posters in the form of separate images or as a set, if you have the capability to adapt them on a manual basis to the current pollution situation. They can also be used as social media graphics on a similar basis.
Please head to our forecasting section on the Clean Air Hub to find your air pollution level.

  • If the air quality is 1-3 use the “good” image
  • If air quality is between 4-6 use the “moderate” image
  • If the air quality is between 7-10 use the “bad” image
A key showing how levels of air pollution are graded, from green/one at the low end up to purple/ten at the high end
A set of lungs made from fresh and colourful flowers. The caption reads "The air quality is currently GOOD"

Twitter

A set of lungs made from dried flowers. The caption reads "The air quality is currently MODERATE"
A set of lungs made from dying flowers. The caption reads "The air quality is currently BAD"
A set of lungs made from fresh and colourful flowers. The caption reads "The air quality is currently GOOD"

Instagram

A set of lungs made from dried and fading flowers. The caption reads "The air quality is currently MODERATE"
A set of lungs made from dead flowers. The caption reads "The air quality is currently BAD"
A set of lungs made from fresh and colourful flowers. The caption reads "The air quality is currently GOOD"

Facebook

A set of lungs made from dried flowers. The caption reads "The air quality is currently MODERATE"
A set of lungs made from dying flowers. The caption reads "The air quality is currently BAD"
A set of lungs made from fresh and colourful flowers. The caption reads "The air quality is currently GOOD"

Facebook/Instagram stories

A set of lungs made from dried flowers. The caption reads "The air quality is currently MODERATE"
A set of lungs made from dying flowers. The caption reads "The air quality is currently BAD"

Link between environmental health and infectious disease

Useful for: Clean air campaign groups, national and local government. Use these if you want to campaign: for a green recovery, the health impacts of air pollution, better tackle coronavirus and social justice.

Air pollution causes or worsens underlying health conditions that make people more vulnerable to complications from COVID-19
People with health conditions caused of worsened by air pollution are more vulnerable to complications from COVID-19
"I live on Brixton hill and my kids cough a lot - I think it
Air pollution is a social justice issue. People exposed to high levels of air pollution are more vulnerable to COVID-19
The link between COVID-19 and air pollution adds another dimension to why I find traffic and air pollution concerning
Over lockdown levels of NO2 air pollution dropped by 20-30% across the UK
The pandemic has demonstrated that health outcomes are the result of inter-related determinants of health such as where we live.
"The doctor ways I should use the inhaler every 4 hours, but since lockdown I only use it once a day"
Only 27% of lower income households are working from home, compared to 76% in higher income households.
People who have been living in places that are more polluted are more likely to die from coronavirus
1 billion road miles could be saved through remote working

Heightened public awareness of air pollution

Useful for: Clean air campaign groups, active travel groups, national and local government. Use these if you want to campaign: a green recovery, low emission traffic measures and social justice.

59% of the UK public reported noticing an improvement in air quality over lockdown. #BuildBackCleanerAir
During lockdown 72% of Londoners noticed an improvement in air quality. #BuildBackCleanerAir
72% of the UK public now feel that clean air is more important than ever. #BuildBackCleanerAir
"Wouldn
"I
"It has been really good to go out there and not smell the car fumes"
More than 1 in 3 of us say the roads feel safer for walking and cycling during lockdown
2 out of 3 adults in Manchester want to see government invest more urgently in tackling air pollution
2 our of 3 adults in Birmingham want to see government invest more urgently in tackling air pollution
6 out of 10 parents are worried about increased levels of traffic when lockdown is lifted
62% of us want to see central and local government invest more urgently in tackling air pollution
69% of us want to see communities retain safer roads and fewer car journeys when lockdown eases
3 out of 4 adults want businesses to do more to improve air quality in their recovery
Majority of adults in London want to see central and local government invest more urgently in tackling air pollution

Public willingness to change

Useful for: Clean air campaign groups, active travel groups, national and local government. Use these if you want to campaign: for a green recovery, for the implementation of “school streets”, for low emission traffic measures and social justice.

"It
"There has been lots of talk about expanding cycling lane provision and making people feel safer"
We need the government and local authorites to put in place long-term systems which are forward thinking and consider issues of inclusivity and fairness.
"I
Half of the UK public would like to do more walking
Quote from Larissa Lockwood, Head of Air Quality at Global Action Plan on clean air.
Right now, it is a cyclists
The majority of adults want to see more space for pedestrians and cyclists
More than half of parents plan to walk or cycle more than they did before lockdown
Over half of us say we would do more cycling of walking after lockdown
1 in 4 of us would like to use private vehicles less when lockdown is lifted
47% of us would like to walk more when lockdown is lifted
4 out of 5 of us say active travel would be easier with pedestrianised city centres
https://www.globalactionplan.org.uk/image/4in5_active_travel_easier_wider_pavements.jpg
4 out of 5 of us say active travel would be easier with cycle lanes
69% of us want to see communities retain safer roads and fewer car journeys when lockdown eases
87% of people currently working from home would like to continue to do so