Charlotte Zamboni

Associate

Charlotte has spent nearly 20 years devising marketing and communications strategies for social and environmental causes.

She has worked on many of the tricky issues facing society – end of life, the least survivable cancers, consumerism, air pollution, the harms of social media and educational inequality.

Charlotte’s passion is brand strategy – helping charities be clear about exactly what problem they are aiming to solve is far more powerful than just a logo. It allows the charity to communicate their purpose so people can understand, trust and benefit from what they have to offer. Charlotte was Global Action Plan’s Marketing Director for 6 years, followed by a stint as Executive Director of Audiences at Teach First. She is delighted to now be a Global Action Plan associate.