Young people are the future, and we're always hearing stories of young people doing incredible things for the environment and society. We were thrilled to sponsor a Positive for Youth Award this year. The awards are organised each year by Roundtable to bring to light the fantastic things that the young generation brings to community and culture. We sponsored the Positive for Youth Environmental Rejuvenation: Greater Goods Award; an award to celebrate individuals who are changing the way that they, or others consume. 

A deserving winner

After an inspiring awards ceremony on 2nd August, we're thrilled to be able to share the wonderful winner of the Positive for Youth Environmental Rejuvenation: Greater Goods Award - Grainne Martin-Wells. She amplifies the voice of young people, leads a steering group for change, gets stuck into fundraising, inspires people to get involved and is an excellent role model for changing the way we live to transform our world.

Grainne Martin-Wells is the enthusiastic and proactive youth representative on the V-Inspired Our Bright Future Steering Group, a forward-thinking social movement that supports young people to lead progressive change in their communities and local environment.

Grainne was nominated for the Greater Goods award by the team from V-inspired ‘because of her unnerving determination to create a better world for future generations. She takes great pride in inspiring other people (young and old alike) to get involved in having their voices heard, and taking action to tackle the environmental issues that we face.’

Grainne takes to social media to encourage big companies and corporations to look at their policies in terms of sustainable development and environmental impact. She then inspires others with what she’s done via her blog Opposing Ideas, which informs and encourages others to make small changes – from buying sustainably sourced palm oil (if at all) to raising awareness of microbeads  and reducing waste at home. 

As well her pro-active, inspiring attitude, we’re also dazzled by Grainne’s time management, as in addition to running the Steering Group and blogging regularly, she is also taking on the UN’s Sustainable Development Goals!

Climate action

This year Grainne, along with 359 other people (aged 18-35) from all over the world, was selected to take part in a programme called Merit360, which aims to tackle the 17 SDG goals. As part of the selection process Grainne threw herself into fundraising, even shaving her hair to reach the fundraising target of £1,200. Grainne has decided to focus on SDG 13 – climate action. She wants to ‘focus on educating people about what they can do to stop runaway climate change’, saying that she’s seen “all the amazing work that young people undertake with just a little bit of help and information."

On winning the award, Grainne told us "I don't do this for me, I feel it's part of my responsibility to tell as many people as possible about this amazing Earth we live on and how we can help."

We're incredibly proud that Grainne is our winner - and so inspired by all she does to transform our world. She has won a place on our 3-day specialist training course for sustainability professionals, learning about climate change and behaviour change, mentoring from a sustainability professional, a place on our inaugural Youth Advisory Panel where she’ll help shape the future of Global Action Plan and our mission to end our throwaway culture. As well as all that, she will also get a 6 month Hello Fresh subscription of veggie meals to keep her full of beans!

A huge congratulations to all of the winners and nominees for the awards, and thank you to Roundtable for inviting us to be involved in such a fantastic event.