About GAP Team Staff Aoife O'Connell Aoife adds colour and life to all of Global Action Plan's project work and internal communications. Her degree in Visual Communications, flair for design, and collaborative working style with colleagues allows her to express herself in invigorating and creative ways. As one fifth of Global Action Plan’s Creative Team, Aoife is responsible for making sure Global Action Plan's visual branding gets used consistently and innovatively. She loves design because it helps overcome communications barriers, which is why she loves applying it to encourage people to take simple, practical environmental steps at Global Action Plan. Determined to have a positive impact on her community and environment, Aoife has over 4 years’ experience in the charity sector. Global Action Plan’s mission takes a look at the value experiences, rather than things, can bring. What does Aoife like doing in her free time? Drinking tea with friends, listening to 80's music and watching fantasy films. What inspires Aoife about Global Action Plan’s mission? Inspiring future generations to push back against pressurised social norms and create new ones that improve their lives and the environment.