MTV Networks UK has launched the first online carbon calculator specifically for youngsters, designed by Global Action Plan.

The unique tool - nicknamed the "i-Trod" by developers - is designed to help young people to reduce their carbon footprint and realise the damage they could be doing by simply leaving gadgets on standby or leaving their MP3s charging unnecessarily.

Trewin Restorick, CEO, Global Action Plan said: "We know that it's important to make positive environmental actions simple and relevant to people in their everyday lives. Traditional carbon calculators can be a bit dry, so MTV's new carbon calculator is straight-forward, clear and aimed at engaging young people in environmental actions that they have control over. The calculator advises them on the actions that make the biggest difference, helping to raise their awareness as low carbon citizens of the future!"

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